PHILOSOPHY

A good design solves a problem, many great designs create an experience. 

It is my passion to harness my skills to create immersive environments for both employees and customers that are consistent with the business’ concept, and that reinforce the narratives employed for the business to achieve its vision. With environmental graphic design, small, conscious decisions are made along precise guidelines dictated by the company’s ethos so the overall experience is more memorable than any one design choice could ever accomplish. 

It is my belief that a good design be functional, aesthetically pleasing and engaging because it is a means of passive communication to all who share the space. I can help you find this voice because I have worked in several operations positions that we're confronted with the same problems you might now be facing.

BACKGROUND


Design is a choice

So whether I’m speaking with a local craftsman to understand the technique and materials behind his baskets, or the carving process for the colorful alebrijes…

It is my obsession to grasp the how and the why behind the wow factor that makes the project come to shine.

These principles continue to inspire me today in my designs, pushing me towards creating tailor- made, full sensory experiences for my clients in the hospitality industry, because to make meaningful memories, the small details matter. Curiosity led me first to graphic design school, and then through workshops and courses on plastic arts, wine, aromatherapy, reiki and yoga. It wasn’t until I had worked in various positions in the hospitality industry that I looked back and started putting the pieces together.

Today, thanks to my curiosity, vision and equipped with my interest in holistic health practices, I find myself designing full time for boutique hotels, concepts of wellness & lifestyle and plant-based restaurant projects.

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